The National Wave of Consumption is favoured

In recent years, the food and beverage industry has seen a rise in emotional consumption. 

In 2024, the food and drink market will see the emergence of 'national consumerism' as one of the highlights of emotional consumption. Today's young consumers no longer blindly follow big international brands when they shop, preferring local brands that reflect their brand identity and lifestyle.

Taking the snack food market as an example, those stores that used to emphasise discounts on 'imported snacks' are now dominated by domestic snack food brands. Some domestic snacks with traditional flavours have won the hearts of many consumers thanks to their unique taste, rich variety and affordable prices. Tea drinks with Chinese elements are also becoming increasingly popular, along with coffee, as a popular choice for afternoon tea. For example, some tea brands have combined traditional Chinese tea culture with modern technology to launch Chinese-style tea products that are unique not only in taste, but also in , store decoration and other aspects of classical elements, which also allow consumers to taste tea while feeling a strong Chinese cultural atmosphere, highlighting the unique charm of the "national consumption trend".

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