Demand for '0-added' food and drink

Healthy eating becomes a major trend as '0-added' foods and beverages become popular

With the improvement of living standards and the popularisation of health information, people are paying more attention to health and are willing to invest more time and money in a healthy lifestyle, and healthy consumption has become one of the key trends in the food and beverage market in 2024. Today, consumers generally have a negative attitude towards food additives and are even afraid to buy products containing additives. Under this trend, "0 additives" has become the preferred choice for many consumers when shopping for food and beverages. According to the Survey on Chinese Consumers' Perceptions of Food Additives, around 70% of consumers expressed such views. In this market context, the marketing approach of companies is also changing, from concept marketing to technical marketing, as the actual ingredients are more credible to consumers.

For example, in the seasoning industry, salt reduction has become an important focus of direction, many brands focus on the launch of "salt reduction soy sauce", "salt reduction 0 additives" and other series of products; in the field of beverages, new products are also focused on health, fruit flavour two plates, "0 sugar, 0 fat, 0 additives", "0 sugar, 0 fat, 0 additives", "0 sugar, 0 fat, 0 additives" and so on. 0 sugar, 0 fat, 0 additives' is a high frequency of advertising words. 

Like Gaga Foods, in recent years, in with the health trend, in the condiment industry to set up a "zero additives" flag, the launch of the "salt reduction soy sauce" series in 2019, the launch of the "zero additives" series in 2022, the launch of the "zero additives" series in July 2023, the launch of the "zero additives" series in July 2023. 

The reduced-salt soy sauce series will be launched in 2019, the launch of the 'zero-added' series in 2022, and the launch of the 'reduced-salt 0-added' series in July 2023, covering categories such as soy sauce, dark soy sauce, aged vinegar, cooking wine and oyster sauce. It can be seen that the concept of '0 Additives' has deeply influenced companies' product development and marketing, and has become a major hot spot in the food and beverage industry that cannot be ignored in 2024.

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